Amazon PPC Manager

About
Selkirk Sport
Pickleball is the fastest growing sport in the US and Selkirk Sport is the market leader in manufacturing all things Pickleball We are an agile company with a collaborative management style whose mission is to fuel Pickleball players' obsession by creating a premier product ecosystem through a variety of brands.

This not only applies to delivering the foremost in creative excellence through high-performance equipment manufactured in the USA, but also in how Selkirk Sport strives to improve the Pickleball community through grass-roots programs, professional athlete sponsorship, and supporting local non-profits & schools. We look for people who are focused, tech-savvy, fast-paced, problem solvers, and complete tasks while being a stickler for the details. We also want a fun personality that enjoys getting results.

Join the Fastest-Growing Pickleball Brand as Our
Amazon PPC Manager*
Selkirk Sport, a leading innovator in the pickleball industry, is seeking a results-driven
*Amazon PPC Manager
to elevate our presence on the world's largest e-commerce platform. If you're passionate about data-driven advertising, thrive in a high-growth environment, and are eager to make a direct impact on a premium sports brand, we want to hear from you. This is your opportunity to shape and scale a high-performing Amazon advertising strategy that reaches millions of players and fans.

Key Responsibilities:

• Keyword Strategy Development: Conduct in-depth keyword research to uncover high-intent, high-volume search terms for targeting across campaigns.
• Campaign Setup & Launch: Build, launch, and manage Amazon PPC, DSP and Creator Connections campaigns, aligned with business goals and performance benchmarks.
• Bid & Budget Management: Monitor bids and pacing to maximize performance and return on ad spend, while staying within allocated budgets.
• Campaign Optimization: Analyze performance data and proactively refine targeting, bids, placements, and ad creatives to improve efficiency and outcomes.
• Performance Analysis & Reporting: Track KPIs (ACOS, ROAS, CTR, CVR, etc.), uncover trends, and deliver actionable insights in clear reports for the internal team.
• A/B Testing & Experimentation Run structured tests to compare ad elements and apply learnings to refine campaign strategy.
• Budget Management: Manage campaign budgets with precision, ensuring spend aligns with overall business objectives and seasonal targets.
• Competitive Intelligence: Research and evaluate competitor ad strategies to identify threats, gaps, and high-potential opportunities.
• Platform & Industry Awareness: Stay up to date with changes in Amazon's ad ecosystem, emerging formats, and PPC trends to maintain a competitive edge.

Qualifications:

• 2–4 years of hands-on PPC experience - ideally with Amazon Ads and/or Google Ads(willing to train the right candidate on Amazon specifics).
• Strong understanding of performance marketing principles, including bidding strategies, audience segmentation, conversion tracking, and funnel optimization.
• Proven ability to manage medium to large ad budgets effectively, balancing efficiency with growth objectives.
• Comfortable navigating campaign management platforms (e.g., Amazon Ads Console, Google Ads Manager, or similar), and adapting quickly to new tools and dashboards.
• Highly analytical — able to interpret campaign data, spot trends, and turn insights into clear, data-backed actions.
• Skilled with Excel/Google Sheets, and familiar with reporting platforms or performance dashboards.
• Clear communicator and structured thinker — capable of explaining strategies and collaborating with creative and product teams.

You will stand out if you write motivation letter with accomplishments and/or product launches from work
What We Offer:

• Opportunity to work with a fast-growing, industry-leading international brand, in a dynamic, innovative, and supportive work environment
• Hybrid work model, office located at Ülemiste, Tallinn
• Well-being: Weekly Team Lunches, monthly sports allowance/private health insurance, and mental health support and 6 paid wellness/ health days
• Work-life balance: You will receive paid time off for your birthday and you are granted one Friday off per quarter (four per year) to rest, reset and recharge.
• Professional development and learning opportunities