Youtube Strategist

1 week ago

Tallinn Metropolitan Area, Estonia Scale For Impact Full time

Contractor or Agency Retainer

Compensation:

  • $3,000/month
     – YouTube Strategy 
    + video editing + thumbnails
  • $2,000/month
     – 
    YouTube Strategy only
     (no editing, no thumbnails)

Location:
 Remote

Open to:
 Individual contractors and agencies

Empowering Transformation Through Education

We are Scale for Impact, a marketing agency specializing in helping online educators and thought leaders in personal growth space reach wider audiences. Our expertise lies in creating top-of-the-line marketing funnels like webinars, challenges and summits.

We work or worked with some of the best personal growth authors in the world: 
Tony Robbins, Jordan Peterson, Mindvalley, Foundr, Marisa Peer, Ben Greenfield, Verne Harnish, Shefali Tsabary and many more.

We're in search of a 
YouTube Strategist & Channel Manager
 with a deep passion for and a proven track record in 
growing YouTube channels
. If you excel at crafting high-performing content strategies, titles, thumbnails, and data-driven experiments that grow views, watch time, and subscribers — and you want your work to have a real impact in people's lives — this might be for you.

Your Role:

As our YouTube Strategist & Channel Manager, you'll 
own the strategy and performance
 of our main YouTube channel (and potentially additional channels). You'll turn our founder's and clients' expertise into binge-worthy content, and use analytics to grow the channel consistently over time.

Your mission: turn YouTube into a predictable growth and trust engine for our agency.

Key Responsibilities:

Channel & Content Strategy

  • Design and own the 
    YouTube content strategy
     aligned with our brand, offers, and audience (personal growth, entrepreneurship, online education).
  • Define clear 
    content pillars, series formats, and upload cadence
     (e.g. long-form, Shorts, live streams, interviews, tutorials).
  • Research audience pain points, keywords, and trends to inform video ideas and angles.

Titles, Thumbnails & Hook Optimization

  • Craft 
    high-converting titles and thumbnails
     that drive above-average CTR while staying authentic to the content.
  • Develop strong 
    video hooks and structures
     to maximize retention in the first 30–60 seconds.
  • If you're an agency or full-stack creator: 
    design thumbnails
     or manage your design team to deliver them.

Video Production & Editing (for full-scope candidates/agencies)

  • Edit videos (or oversee your editors) to match our brand standards: pacing, storytelling, captions, B-roll, and sound.
  • Implement feedback loops with our founder to refine style and structure over time.
  • Manage file organization and delivery so the process is smooth and repeatable.

Publishing & Channel Operations

  • Own the 
    upload and optimization process
    : end screens, cards, playlists, descriptions, tags, chapters, and pinned comments.
  • Maintain a 
    rolling 60–90 day content calendar
    , ensuring consistent publishing.
  • Coordinate with video editors, designers, and the founder to keep production on track.

Analytics & Growth Experiments

  • Monitor 
    CTR, watch time, retention graphs, RPM, subscribers gained per video, traffic sources
    , and overall channel health.
  • Run 
    structured A/B tests
     (titles, thumbnails, openings, formats) and document learnings.
  • Report results and insights regularly, proposing 
    clear next experiments and priorities
    .

Content Repurposing & Funnels

  • Identify opportunities to repurpose content into 
    Shorts, Reels, and email/social snippets
    .
  • Collaborate with the funnel and ads team to align YouTube content with 
    launches, webinars, and evergreen funnels
    .
  • Help shape playlists and content journeys that naturally 
    lead viewers into our funnels
    .

What We're Looking For

Must-Haves

  • Proven experience as a 
    YouTube Strategist / Channel Manager / Growth Marketer
     with 
    tangible results
     (show us channels you've grown).
  • Strong understanding of 
    YouTube SEO, algorithm signals, and viewer psychology
     (CTR, retention, session time).
  • Demonstrated ability to 
    craft compelling titles, hooks, and thumbnail concepts
     that increase CTR and watch time.
  • Comfortable using 
    YouTube Studio, Google Analytics, and Excel/Sheets
     to track and analyze performance.
  • Excellent written and verbal communication in 
    English
    .
  • Strong project management skills: you can 
    run a content calendar, hit deadlines, and keep multiple moving parts in sync
    .
  • Genuine interest in 
    personal growth, coaching, and online education
    .

For full-scope candidates/agencies (Strategy + Editing + Thumbnails):

  • Proven experience delivering 
    end-to-end YouTube production
    : editing, thumbnail design, and upload.
  • Portfolio of 
    edited videos and thumbnails
     you or your team created.

Nice-to-Haves

  • Experience working with 
    creators, coaches, or online education brands
    .
  • Familiarity with 
    video editing tools
     (Premiere, Final Cut, Descript, CapCut).
  • Experience with 
    YouTube Ads
     and how organic + paid can support each other.
  • Comfortable using 
    AI tools
     to speed up research, ideation, scripting, and repurposing.

Why Join Scale For Impact?

Here are a few reasons why our team love working with us:

  • We are fully remote and value freedom of our members
  • We are an international team coming from all over the world
  • One of our value is G(r)e(a)t Sh*t done. We believe in delivering excellence to our clients and hustling.
  • We work with the coolest personal growth authors in the industry. If you want to make a real impact, you better work with us

How to Apply (Important)

We will 
only interview candidates who complete this task
:

  1. Watch this Loom (≈10 minutes)
     

  2. Create a 3-month YouTube action plan
     for our channel, including:

  3. Your 
    diagnosis
     (what you'd focus on first based on the Loom).

  4. A 
    3-month content strategy
     (content pillars, example video ideas, posting cadence).
  5. Your 
    growth plan
     (what you'd do to improve CTR, retention, and subscriber growth).

  6. If you're offering full scope: how you would handle 
    editing, thumbnails, and delivery workflow
    .

  7. Submit with your application:

  8. Your 
    CV or company profile
    .

  9. Links to 2–5 YouTube channels or videos you've managed
    , with a short note on your role and key results.
  10. Your 
    3-month action plan
     (Preferably Loom).
  11. We will review all submissions and 
    only invite to interview
     those with the most compelling strategies and clear thinking.