Marketing and Public Relations Manager

Are you a strategic thinker with a passion for marketing, communication, and brand development?
Rimi Estonia
is looking for a
Marketing and Public Relations Manager (fixed-term contract for parental leave substitute)
to lead our marketing and PR efforts, shape our public image, and drive impactful campaigns.

Why join Rimi?

• Work in one of the
  leading retailers
  and work together with bright colleagues across
  Baltics
• Take
  leadership and drive different initiatives to deliver results
  in good partnership with leaders
• Unlock extensive
  career pathways
  within the entirety of the Rimi Baltic group, allowing you to chart your professional growth with confidence and purpose
• Experience competent,
  friendly, and highly professional team
  support that empowers you to achieve your best work every day
• Embrace a
  work culture that values flexibility
  , with the option for
  hybrid work
• Take advantage of a
  competitive remuneration package
  including company car and yearly bonus that recognizes and rewards your contribution to the success of our company.

What you will be doing:

• Strategic Planning & Budgeting:
  Develop and implement the marketing and PR plan aligned with commercial strategies and budget objectives, define brand positioning through core brand values and visual identity
• Advertising, Promotion & Store Launches:
  Oversee the planning, execution and optimization of marketing campaigns across digital and traditional channels. Ensure impactful store launches and promotional activities
• Agency & Media Relations:
  Manage partnerships with advertising, PR, and creative agencies to deliver high-performance campaigns. Cultivate strong media relationships to secure consistent, positive coverage of Rimi's brand and initiatives
• Market Research & Insights:
  Oversee competitive analysis, consumer behavior studies and media tracking to inform strategic decisions and identify growth opportunities
• Team Leadership & Internal Communication:
  Lead the Marketing & PR department, manage internal communications, employee events and information flow across the company
• Public Relations:
  Support executive visibility through public statements and media engagements.

What you bring to the team:

• University degree
  , preferably in marketing, communications or public relations
• Proven experience
  as marketing and/or brand manager with an ability to
  manage large budgets
• Strong
  strategic planning
  and
  project management
  skills
• A
  creative mindset
  with a
  results-driven approach
• Strong
  analytical abilities
  and a data-driven decision-making mindset
• Excellent command of
  English
  allowing you to confidently communicate and cooperate in a cross-cultural environment.
  Estonian
  is a competitive advantage
• Excellent communication
  and interpersonal skills, ability to collaborate effectively with cross-functional teams and leaders.

The recruitment process will consist of an initial interview with the Recruitment Partner & HR Manager followed by a home-assignment and second round with the HR Manager and Country Managing Director.