CRM Lifecycle Specialist

Sisu Group is a fast-growing iGaming startup
with over
150 team members
and offices in Tallinn and Malaga.
We are on a mission to redefine the future of iGaming and sports betting by building cutting-edge technology and next-generation player experiences
-
In 2024,

and

were successfully launched.
Backed by €21M in secured funding
, the majority of our company is owned by the people building it, our team.
Sisu promotes a collaborative, non-corporate culture, offering competitive salaries with stock options to match.
Are you a data-driven, customer-focused professional with a passion for optimising player engagement?
As a CRM Lifecycle Specialist at Sisu Group, you will play a crucial role in shaping and executing automated lifecycle programs that guide players through every stage of their journey-from onboarding and engagement to retention, reactivation, and win-back.

Your work will form the always-on strategic backbone of CRM, helping drive long-term player loyalty and supporting sustainable business growth.

Requirements

• Bachelor's degree in Marketing or Business, or at least 2 years of relevant experience
• A solid understanding of how players behave and how to manage their journey
• Comfort working with data to find insights and turn them into actions
• Clear communication skills and focus on the customer experience
• The ability to stay organised and keep projects moving in a fast-paced environment
• Experience using CRM platforms, email tools, and basic analytics software

It's a Plus If You Have
Familiarity with iGaming regulations and responsible gaming practices

You Will Be Responsible For

• Creating CRM lifecycle strategies for onboarding, engagement, retention, reactivation, and win-back
• Setting up automated journeys and triggers across email, SMS, and push notifications
• Partnering with the CRM Campaigns Team to ensure lifecycle flows align with promotional activities and create a unified player experience
• Working with the creative team to build personal and relevant content
• Analysing player behavior, lifecycle trends, and campaign performance to identify opportunities for optimisation
• Keeping an eye on KPIs (engagement, conversion, retention, churn, revenue) and recommending improvements based on data insights
• Testing different ideas and messages to see what works best for our audience
• Teaming up with product, marketing, and support to keep our goals aligned
• Making sure all our communications stay safe and follow industry rules
• Checking that our system logic and data tracking are working exactly as they should
• Staying up to date on privacy laws and the best ways to communicate with players

Company Culture And Benefits
At Sisu Group we believe in creating a positive and inclusive workplace culture where teamwork is the key. We value collaboration, open communication, and treat all team members as equals. We encourage each other to be proactive and take ownership, while also providing the support and resources needed to help them grow and develop even further.

We understand that our employees are our biggest asset, which is why we offer a competitive compensation package that includes stock options, and generous paid time off. We believe that building a great company is about more than just creating a successful product, it's about building a community of passionate and driven individuals who share a common goal.

If you're looking for a company where you can grow professionally, work with talented and dedicated colleagues, and make a real impact, while sharing our key values of caring, thinking outside the box, taking charge and having a positive mindset, then Sisu Group is the place for you.

By submitting this application, the candidate agrees that Sisu Group stores personal details to be able to process the job application. Sisu Group follows and is compliant with the General Data Protection Regulation. Clear police record required, ensuring a commitment to integrity and a safe workplace.