Senior Performance Marketing Specialist, Search

Bondora is seeking an analytical and data-driven Senior Performance Marketing Specialist to manage and optimise Google and Bing Search campaigns. This role focuses on maximising paid search ROI through strategic campaign management, continuous testing, and advanced automation. The ideal candidate will possess strong analytical skills and a passion for leveraging data insights to drive performance, directly impacting Bondora's growth in competitive markets.

Your main responsibilities will be

• Lead and optimise Google and Bing Search campaigns across multiple markets, aligning with performance objectives and maximising ROAS
• Analyse campaign data to identify trends, optimise bids and budgets, and apply advanced automation tools (e.g., Google Ads API/scripts) for streamlined management and reporting
• Conduct in-depth keyword research, audience targeting, and A/B testing of bid strategies, ad copy, and landing pages to improve conversion rates
• Implement and monitor conversion tracking and attribution models, ensuring data accuracy using Google Tag Manager and third-party tools. Work closely with tech and analytics teams to refine tagging, user tracking, and predictive modelling for enhanced performance insights
• Regularly monitor and report campaign performance, translating complex data into actionable insights for stakeholders and driving strategy adjustments
• Keep up-to-date with Google Ads, Microsoft Ads, and industry advancements, leveraging new tools and features to maximise campaign effectiveness

What would ensure success in this role

• Proven expertise in data analysis, ideally with a degree in Data Science, Economics, or a related field (or equivalent professional experience). Strong skills in interpreting and leveraging data insights to drive performance improvements are essential
• Minimum 5 years of experience managing large-scale Google Ads Search campaigns (budget €100k+ monthly); experience with Bing Search Ads is a plus
• Deep knowledge of search advertising, keyword optimization, and conversion rate optimization through A/B testing
• Skilled in Google Ads, Google Analytics 4, Looker Studio, Google Tag Manager, and advanced data tools (Excel, SQL)
• Proven experience with automation tools (e.g., Google Ads API/scripts) and a strong focus on experimentation and continuous improvement
• Ability to extract insights from complex data and communicate effectively with technical and non-technical stakeholders
• Experience in financial or lead generation sectors (in-house or agency) is an advantage

What can you expect at Bondora

• Contribute to Bondora's ambitious goal of reaching 1BN in revenue. Your skills and efforts will directly impact our growth trajectory and shape the future of our company
• Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (5 weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support, share options and much more)
• We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you'll have endless opportunities (and budget) to expand your skills and skyrocket your career

The next steps

If you have the guts, ideas, and a team vision, apply now

Our hiring process:

• Meet our Recruiter: Your first interview with Karl will give you the chance to share your experiences and aspirations
• Assessments: Complete our personality and logic assessments in Alva platform to showcase your strengths
• Collaborate with your future manager - Meril, Performance Marketing Manager
• Put your skills to the test: Tackle a home task to present your skills
• Sync with Elis, Head of Acquisition to discuss the home assignment
• Visit our office to meet stakeholders on Team DNA interview, showcasing your expertise
• The celebration begins: If the stars align, receive an offer to join the Bondora team