Lifecycle Marketing Manager

1 week ago

Tallinn, Harjumaa, Estonia ESTO Group Full time €40,000 - €60,000 per year

We're looking for a
Lifecycle Marketing Manager
to own, build, and scale our customer communications from the ground up. You'll be the one writing the playbooks, setting up automations, testing hypotheses, and making sure our emails and SMS actually move the business.

We are looking for someone who is driven and wants to make an impact in the Fintech industry, so no worries if you don't match all the points below. We offer full mentorship on working with our tech stack.

KEY RESPONSIBILITIES:

  • Build, launch, and optimize lifecycle campaigns (email, SMS, web push notifications).
  • Set up the reporting and dashboards to know if campaigns actually work.
  • Run A/B/C tests to figure out what moves the needle, and kill what doesn't.
  • Dig into data to spot trends and opportunities.
  • Own experimentation: ideate, test, learn, repeat.
  • Get hands dirty with copywriting - short, conversion-driving messages.
  • Learn and master our CRM platform to automate comms and set up experiments.
  • Collaborate with Marketing, Product and Creative teams.
  • Constantly propose new ideas and back them up with data.

REQUIREMENTS:

  • You're numbers-driven - you like to know the impact of what you do.
  • Excel (or sheets, SQL, or any analytics tool) is second nature to you.
  • You're excited about A/B testing (or better yet, run a few).
  • You've got a marketing brain: you understand customer perspective.
  • You're comfortable with the new tools and workflows.
  • You thrive in "do more with less" environments and don't wait for someone to hand you instructions.
  • Bonus points if you've used CRM tools to set up automations or tests before.

WHY THIS ROLE MATTERS
Lifecycle marketing is one of the most powerful growth levers we have. Your work won't just get customers in the door—it'll keep them active, engaged, and coming back. Every campaign you launch will have a direct, measurable impact on the business.

If you're after a safe, slow, playbook-driven role—this isn't it.

But if you want to learn fast, experiment boldly, and see your work move the numbers in real time -let's talk.

WE OFFER:
Be Part of Something BIG:
Gain hands-on experience in a fast-growing fintech company.

Work with the Best:
Join a tight-knit, highly skilled team where open communication and collaboration drive success.

Work Your Way:
Enjoy a hybrid setup, balancing office time and remote work to suit your lifestyle.

We've Got You Covered:
Benefit from sick leave compensation, Stebby, additional health days, and a flexible work environment that prioritizes your well-being.

Stay Active and Connected:
Take birthday leave, join fun team events, and enjoy plenty of opportunities to unwind.

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