Growth Marketing Manager

1 week ago

Tallinn, Harjumaa, Estonia Wallester Full time €40,000 - €60,000 per year

About us

Wallester is a cutting-edge financial technology company that specializes in providing innovative solutions for businesses seeking to modernize their payment systems. By offering white-label card issuance platforms, seamless integration with existing infrastructure, and comprehensive support for both digital and physical cards, Wallester empowers companies to enhance their financial services and customer experience. Recognized as a leader in the FinTech space, Wallester has earned a reputation for its state-of-the-art technology, security, and scalability. Whether you are a startup or an established enterprise, Wallester delivers flexible, reliable solutions tailored to meet the evolving needs of the digital economy.

Responsibilities

Email Marketing (Strategic Priority)

  • Set up, manage, and optimise internal and external email marketing campaigns, including retention flows, newsletters, lifecycle sequences, and one-off promotions.
  • Create targeted and segmented campaigns to improve engagement, retention, and conversion.
  • Define and launch automated flows (onboarding, upsell, win-back, churn prevention).
  • Work with design, content, and analytics teams to A/B test subject lines, layouts, and CTA performance.
  • Ensure technical setup (ESP tools, integrations) and GDPR compliance.
  • Track performance and continuously improve campaign KPIs (open rate, CTR, CVR).

Promotional Campaign Management

  • Plan, execute, and coordinate seasonal and product-based promo campaigns.
  • Align all promotional messaging across email, website, social, and paid media.
  • Maintain the promo calendar, manage approvals, and ensure timely asset delivery.

Website Collaboration

  • Oversee website updates related to promotions, including banners, landing pages, and popups.
  • Collaborate with dev, design, and content teams to ensure web content is accurate and conversion-driven.

Requirements

Hard Skills & Experience

  • 3+ years of experience in digital marketing, with a focus on email/CRM, campaign execution, and website content.
  • Hands-on experience with tools like Sendgrid or Mailchimp.
  • Proven track record in running and optimising multi-channel campaigns (email, website, paid media).
  • Strong copywriting and messaging skills; able to tailor content for different audiences.
  • Experience collaborating with design and development teams on landing pages, banners, and UX updates.
  • Confident using analytics to track performance and run A/B tests.
  • Familiarity with GDPR and email marketing compliance

Soft Skills

  • Advanced level of English (spoken and written).
  • Highly organised and detail-oriented.
  • Strong communication and cross-team collaboration skills.
  • Proactive, data-driven, and results-focused.
  • Comfortable managing multiple projects in a fast-paced environment.

Company offers:

  • Competitive salary and annual compensation review
  • The chance to work as part of a highly motivated and talented team
  • Development and career opportunities
  • Supportive and caring Leadership
  • A modern office in the center of Tallinn
  • Fresh fruit, sweets, drinks and treats
  • Sports compensation
  • Great Team events
  • Free parking

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