digital marketing manager

5 days ago

Tallinn, Harjumaa, Estonia BEIGE | BROWN Full time €40,000 - €60,000 per year

Digital Marketing Manager

Location:

Job type:
Remote [in-team]

Working hours:
Full-time

We are searching for an experienced digital marketing manager. If you are qualified in E-commerce and Fashion retail, can implement various digital marketing strategies to achieve your goals, and are knowledgeable about the latest trends, we welcome you to join our BB team today

Key Requirements

  • Engaged in similar tasks for at least 2 years
  • Knowledge and experience in utilizing social media as an effective marketing tool: Facebook Business, Pinterest, Linkedin, YouTube
  • Knowledge and experience in Google Ads, Google Analytics, Google Merchant, Google Tag Manager, and Data Looker Studio
  • Knowledge and experience in one of the following email marketing tools, like Mailchimp, Omnisend, Klaviyo, Salesforce
  • Knowledge of SEO/SEM will be a plus
  • Knowledge of e-commerce platforms like Shopify, WooCommerce, or WordPress will be a plus
  • Understanding and identifying the target audience and markets
  • Understanding website metrics and the best ad campaign practices
  • Experience in relevant keyword searching and lead generation
  • Experience in traffic and conversion analysis, user journey optimization, and reporting tools
  • Confidence in developing and overseeing retail and e-commerce-focused digital marketing strategies
  • Good teamwork skills
  • Ability to work remotely and systematically

Key Responsibilities

  • Develop and implement a digital marketing strategy that considers economic indicators. This involves monitoring shifts in supply and demand, understanding customers and their present and future needs, and staying updated on competitors' activities
  • Plan and manage ad campaigns in social media and Google Ads, Google Merchants, or other alternative placements
  • Search and implement relevant keywords, analyze the keyword search volume and difficulty, apply them effectively, and estimate the potential traffic they generate
  • Create email marketing campaigns, including designing emails using templates or custom HTML through the relevant email marketing tools
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Plan, implement and measure experiments and conversion tests
  • Identify critical conversion points and drop-off points and optimize marketing sales funnels
  • Identify trends and insights and optimize spend and performance based on the insights
  • Collaborate and brainstorm with the team members to create, provide, and improve digital marketing strategies and optimize UX

We Offer You

  • Competitive salary with the possibility of bonuses
  • 5-day working days schedule
  • Paid 21 calendar days of annual leave
  • Self-development as a specialist. The company covers expenses for participating in professional, dedicated conferences, courses, etc.
  • In-team work and activities

If you are passionate about what you do, dedicated, and enjoy working in a team-oriented and dynamic setting, please submit your CV and work portfolio (optional).

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