Lifecycle Marketing Manager

FleetFox is hiring:
Lifecycle Marketing Manager
(Supply Growth focus)

Location:
Tallinn
HQ (Hybrid) or in
LT/LV
(Remote) | Full-time

Vision: A leading platform, providing the
hands
,
brains
, and
tools
B2B fleets need to run smarter.

FleetFox is Europe's leading tech-driven 3PL marketplace for fleet services. We help B2B fleets cut operational costs by 35–60% while delivering seamless on-site services like washing, fueling, relocation, and inspections. Today we operate in 12 cities across 6 EU countries, having completed 500,000+ fleet service tasks — and we're just getting started.

That's where You come in ...

We're looking for our first dedicated marketing hire — a Lifecycle Marketing Manager who will
own the global supply funnel of Fox contractors
(gig economy). It's a high-impact role at the intersection of performance marketing, growth ops, and lifecycle automation. If you thrive on building funnels that convert and love seeing your numbers move the business, this is your stage.

Your mission:

• Grow the Fox supply pipeline across all markets through multi-channel lead generation.
• Drive qualified leads through training into active Foxes, optimizing CPA and conversion rates.
• Design and execute lifecycle marketing flows (ActiveCampaign, N8n, etc.).
• Build structured funnel reporting & dashboards — city-level, channel-level, per Fox type.
• Boost 30/60/90-day retention with targeted comms, newsletters, and brand presence in the gig economy.

What success looks like in your first 90 days:

• Turn ~13K idle leads into ≥200 qualified trainees completed, with ≥50% training completion rate.
• Lead-to-first shift compressed to ≤3 days.
• A live dashboard giving full funnel visibility (Leads → Qualified → Training → Active).

What we're looking for:

• 3+ years of hands-on digital marketing experience, preferably in the gig-economy or contractor recruitment.
• Proven track record running multi-channel budget-friendly campaigns (SM Ads, Google Ads, job portals, etc).
• Passion for data: you know your KPIs, own weekly numeric targets, and can show ROI.
• Experience in lifecycle marketing automation (ActiveCampaign, N8n, Zapier).
• Comfortable with light design (Canva, GPT, PS) for ads and comms.
• Know how to use modern AI-assisted marketing tools to move faster.

What we're looking for

• 3+ years of experience with frontend development (Vue/React, Tailwind or similar).
• Solid understanding of backend basics (
  Laravel
  , PostgreSQL, APIs).
• Previous exposure to ops-heavy or B2B SaaS systems (mobility/logistics a plus).
• UX/UI sensibility — not Dribbble shots, but real usable products.
• Know how to properly use AI-assisted dev tools (Cursor, Copilot, etc.) to move faster.
• Comfortable with Jira, Git, and startup-style workflows.
• Strong English communication. Based in
  Estonia, Latvia, or Lithuania
  .

Nice-to-haves:

• SEO, landing page optimization, or basic SQL.
• Experience in mobility / fleet services recruitment.
• Video content creation skills.

What we offer:

• Competitive salary: €2,500–3,000 gross (depending on experience) + performance bonuses + meaningful stock options.
• Real impact from day one: you'll own a mission-critical growth engine for the company.
• Startup energy, global ambition: zero bureaucracy, fast execution, international scale.
• Cutting-edge environment: we embrace AI, automation, and data-driven decisions in everything we do.
• Growth opportunity: Grow with the role - today solo, tomorrow a domain lead. Join while we're in early scaling mode and help shape the Future-Unicorn of fleet management in Europe.

Apply now to become the power-house who turns our supply funnel into a growth engine.

NB: No agencies / freelancers; Only Baltic candidates.