First Marketer

Build a category. Ship a GTM. Own the story.

The internet's front door has shifted from blue links to AI answers. Brands are now discovered—and judged—inside conversations with ChatGPT, Gemini, Claude, and Perplexity. Most are invisible or misrepresented. is the market-intelligence platform that helps brands
control how AI understands and recommends them
, not just monitor what's said.

We're early-stage, well-backed, and working with leading EU agencies/brands. We're hiring our
first marketer
—a founder-minded builder who will architect our growth engine, turn GEO (Generative Engine Optimization) into a must-have discipline, and make the reference point for AI visibility.

What you'll do (scope you own)

• Architect the GTM:
  Design and execute our early pilot → case study → scale motion across agencies and enterprise segments. Build the system, not one-offs.
• Lead the narrative:
  Turn complex tech into an executive-level story. Publish authoritative content (articles, playbooks, whitepapers) that define GEO for CMOs and agency leaders.
• Build a PLG engine:
  Orchestrate awareness → acquisition → activation. Instrument journeys, remove friction, and deliver the "aha" moment inside the product.
• Operationalize the channels:
  Stand up our first demand programs (starting with LinkedIn + partner-led), build repeatable campaigns, and ship on a tight cadence.
• Enable sales & partners:
  Create pitch materials, product briefs, demos, and case studies for direct deals and our reseller ecosystem.
• Be the voice of the customer:
  Close the loop with founders and product—translate market signals into roadmap and messaging changes.

What you bring (must-haves)

• 5+ years in B2B SaaS marketing
  (product/growth/content) for a technical product.
• Hands-on PLG experience
  from zero → first meaningful activation and retention.
• Elite storytelling and writing
  —you can make senior leaders care and act.
• Data-fluent
  with analytics (PostHog/Mixpanel), web analytics, and MA/CRM (HubSpot/SFDC).
• Enterprise/agency selling context
  —you know how decisions are made and measured.
• Full-funnel execution
  across content, paid/owned social, lifecycle, and community.

Nice to have

• Built partner/reseller motions or certifications.
• Worked at an AI/ML, search, or martech company.
• Comfort with "category creation" playbooks.

90-day outcomes (how we'll measure success)

• Narrative shipped:
  A public content series that anchors GEO and drives qualified conversations (baseline: 2 hero pieces + 4 supporting assets).
• Demand engine live:
  2–3 repeatable programs (e.g., LI demand gen + webinar + partner co-marketing) with clear CAC/lead quality instrumentation.
• Activation uplift:
  First-time user activation to "aha" improved by ≥25% vs. baseline, with a documented onboarding hypothesis.
• Sales enablement:
  Complete enterprise one-pager, demo flow, and 2 case studies.
• Partner motion:
  v1 partner deck + certification outline; first pilot partners engaged.

How we hire (fast, practical)

Our process screens for
strategic breadth, execution muscle, and community instinct
—people who can design a function, deliver traction with lean resources, and build trust with CMOs/agency leaders.

1. 30–40 min online interview
   – fit and thinking style.
2. Case study
   – 2–3 slides/1-pager: a 3-month lead-gen plan + one automation workflow (tools, steps, KPIs). Include 3 post headlines and 3 CMO subject lines. (Lean budget mindset.)
3. Founder meeting & offer.

Application screening questions we'll use:

• What's the most impactful B2B campaign you led that generated qualified pipeline?

• How would you build trust with CMOs/agency leads?

• Which channel should
not
invest in right now—and why?

Why join

• ESOP:
  Foundational role with real ownership.
• Category creation:
  Be early in the most significant shift in digital since SEO.
• ** outsized impact:** Autonomy to build the function and see your work shape product, culture, and GTM.
• Senior room:
  Work directly with founders (Dmitrij & Marzena) and a world-class advisory bench.

Location:
Tallinn / Wrocław / Lucerne (EU-friendly time zones; hybrid/remote).

Compensation:
Competitive salary + ESOP.

To apply:
Send your LinkedIn + a short note to

with subject "First Marketer".