Marketing Creative Producer

1 week ago

Tallinn, Harjumaa, Estonia Plummy Games Full time €80,000 - €120,000 per year

The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun

Join us as a
Marketing
Creative Producer
, where you'll be at the center of creativity and performance, shaping the way millions of players discover, interact with, and fall in love with our game.

Let's merge your talents with our vision and create something truly magical

Responsibilities:

  • Develop and execute creative strategies for user acquisition, focusing on casual mobile gaming audiences
  • Generate new creative hypotheses, run A/B tests, and iterate quickly based on performance results (CPI, CTR, IPM, ROAS, etc.)
  • Work closely with the team across the creative production process - from initial briefs to final delivery of video, static, playable, and UGC content
  • Manage internal and external partners to ensure quality, speed, and technical accuracy
  • Use campaign data to identify trends, validate hypotheses, and guide future creative directions
  • Partner with UA managers to ensure creatives are tested systematically and optimized for scale
  • Track competitors, platforms, and creative trends in the casual games space
  • Introduce innovative formats and ideas that differentiate our title in the market
  • Collaborate with UA, design, and product teams to align creatives with game identity and marketing goals

Requirements:

  • 4+ years of experience in creative production or performance marketing within casual mobile games
  • Strong understanding of UA and IAP monetization metrics (CPI, CTR, IPM, ROAS) and how creatives influence user engagement and purchases
  • Proven ability to design, run, and evaluate story-driven A/B test campaigns for UA
  • Storytelling-based creatives experience (character-driven, emotional, or narrative hooks)
  • Hands-on experience with creative production tools (After Effects, Premiere, Photoshop, etc.) or ability to guide those who use the
  • Analytical mindset with the ability to turn data into actionable creative insights
  • Strong project management and communication skills, with the ability to manage multiple creative iterations efficiently
  • Fluent in English, both spoken and written

Nice-to-Have:

  • Familiarity with playable ads and UGC creative formats
  • Knowledge of market intelligence tools (e.g., Sensor Tower, AppMagic)
  • Copywriting or scriptwriting skills for ads and UGC campaigns

We offer:

  • Remote-first approach with various collaboration models
  • Smooth onboarding experience, with full support from our team to help you feel confident from accepting the offer
  • Work alongside experienced, like-minded professionals with an opportunity for fast professional growth
  • Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project
  • A standard 5-day workweek, synced with the GMT+2 time zone
  • 20 business days of paid vacation, with the option to take single days off from this amount
  • Public holidays based on your country of residence
  • 5 sick days per year for health-related needs - no doctor's note required

PLUMMY
team has brought to life
Star Merge
- a released, fast-growing project that proudly stands among the
T
op 3
games in the Merge-3 genre. We strive to inspire players with joy, beauty, and a sense of genuine connection through every moment of gameplay.

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