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Product Growth
2 weeks ago
The internet's front door has changed. For years, visibility was won on Google, but today, critical decisions are made in conversations with AI like ChatGPT, Gemini, and Perplexity. Most brands are unprepared for this shift—they are being misrepresented, misunderstood, or simply rendered invisible.
is the market intelligence platform that gives brands control over their AI narrative. We are building the category-defining platform for AI-powered digital performance, transforming complex data into actionable insights that allow our clients to protect their brand and accelerate growth.
We are an early-stage startup with a world-class advisory board, a clear vision, and initial traction with major European agencies and brands. We are now seeking our first marketing hire—a true founding partner who will not just execute a playbook but architect it with us.
As our Product Growth & Marketing Lead, you will be responsible for building our entire go-to-market engine from the ground up. This is a role for a builder and a strategist who is obsessed with product-led growth, category creation, and turning innovative technology into a compelling brand story.
Responsibilities
● Architect our Go-to-Market Strategy: You will own the development and execution of our GTM strategy, starting with our initial pilot phase to generate strong case studies and scaling into our target segments of media agencies and enterprise clients.
● Craft Our Category Narrative: Based on our core messaging framework, you will be the primary voice of You'll create authoritative content (articles, case studies, whitepapers) that establishes Generative Engine Optimization (GEO) as an essential new discipline for CMOs and agency leaders.
● Build a Product-Led Growth (PLG) Engine: Design and implement data-driven strategies to drive awareness, acquisition, and activation. You will own the user journey, from their first encounter with our brand to their "aha" moment within the platform.
Establish Key Marketing Channels: You will launch and manage our initial digital campaigns, focusing on channels like LinkedIn to reach our target personas within enterprise companies and media agencies.
● Enable Our Sales & Partnership Efforts: You will develop the essential sales collateral, including our core sales story, demos, and case studies, to support direct sales and our reseller program with agency partners.
● Be the Voice of the Customer: You will partner closely with the founding team, channeling market insights and user feedback to ensure our product and messaging are perfectly aligned with our clients' needs.
Skills and Requirements
This is a senior role for an experienced B2B SaaS marketer who is ready to build from zero and make a foundational impact.
Required Experience & Skills:
● 5+ years in B2B SaaS Marketing, with a proven track record in product marketing, growth marketing, or content marketing for a technical product.
Demonstrated expertise in Product-Led Growth (PLG), with hands-on experience designing and executing strategies that drive user acquisition and activation.
● Exceptional Content & Narrative Building Skills: You are an outstanding writer and communicator, capable of translating a complex technical product into a clear, compelling story that resonates with senior marketing leaders.
● Data-Fluent & Analytical Mindset: You are proficient with product analytics tools (e.g., PostHog, Mixpanel), web analytics, and marketing automation/CRM platforms (e.g., HubSpot, Salesforce). You use data to form hypotheses, measure results, and justify decisions.
● Experience Marketing to Agencies or Enterprises: You understand the decision-making processes, pain points, and needs of our key target segments: media agencies and large enterprise companies.
● Full-Funnel Marketing Knowledge: You have hands-on experience across multiple marketing channels, including content, digital campaigns, and community building.
Ideal Candidate Profile:
● A Natural Category Creator: You are excited by the challenge of defining a new market. You excel at educating your audience and turning a novel concept into a must-have solution.
Scrappy, Autonomous, and Founder-Minded: You thrive in the ambiguity of an early-stage environment. You are a proactive problem-solver who can achieve ambitious goals with a lean budget and limited resources.
● A Passion for AI and Technology: You are genuinely curious about the AI space and are constantly learning about how it is reshaping the marketing landscape.
● Collaborative Partner: You are ready to work closely with the founder and a small, dedicated team to build a category-defining company.
Why Join
● ESOP programme: This is not just a job. You will be a foundational member of the team with an equity stake. Your success is our success.
● Define a New Category: You will be at the absolute forefront of the most significant shift in digital marketing in a generation, shaping the future of Generative Engine Optimization.
● Unmatched Impact: You will have the autonomy and resources to build our marketing function from the ground up. Your work will directly influence our product, our culture, and our growth trajectory.
● Work with a World-Class Team: You will work directly with me and have access to our advisory board, gaining insights from leaders who have built and scaled iconic global companies.
