SEO Technical Specialist

The Job in a Nutshell

In this role, you'll take the lead in keeping Coolbet's websites in top technical shape so they can shine in search engines. Your focus will be on maximizing visibility, ensuring smooth indexing, and boosting search ranking performance. From site architecture to technical health checks, you'll analyze, implement, and monitor everything that drives organic growth. You'll be part of our Marketing team, whose mission is to make Coolbet and its main websites as visible as possible, using both traditional and AI-driven methods. If you're detail-oriented, analytical, and love solving technical puzzles, this role is your chance to make a real impact.

A Sneak Peek into Your Role

• Conducting technical SEO audits and fixing crawlability, indexability, and performance issues.
• Optimizing site architecture, internal linking, URLs, and structured data for maximum visibility.
• Ensuring correct canonicalization, redirects, duplicate content handling, and multilingual SEO tags.
• Monitoring and improving Core Web Vitals, site speed, sitemaps, and
• Collaborating with content and development teams on on-page SEO, keyword targeting, and implementation.
• Tracking organic traffic, rankings, and technical health, preparing insights, and adjusting strategies based on trends and updates.

You're good at

• You have a bachelor's degree in Marketing, Computer Science, Web Development, or related field (or equivalent work experience).
• Hands-on technical SEO experience in competitive online industries.
• Proficiency with SEO tools like Google Search Console, Google Analytics (GA4), Screaming Frog, Ahrefs, Semrush, Sitebulb, etc.
• Understanding HTML, CSS, JavaScript, and their impact on SEO.
• Proven experience in site migrations, hreflang implementation, and multi-domain/multi-language SEO.
• Ability to interpret large data sets and translate them into actionable SEO improvements.
• Excellent communication skills and ability to work cross-functionally with technical and non-technical stakeholders.
• Fluency in verbal and written communication in English is essential, as it's our primary means of interaction.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too

Our Benefits, Your Happiness

• Enjoy generous vacation time totaling 38 days (28 working days) to maximize your well-deserved time off, along with flexible work hours tailored to your lifestyle.
• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.
• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.
• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.
• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.
• Comprehensive relocation support for a smooth transition.
• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.
• ..plus, if you're not already a pro, we'll teach you how to play poker

Recruitment flow

• Interview - Home assignment - Second Interview - Background check - Offer
• Start date: ASAP
• Recruiting from within the EU
• Applications are open until we find the one - take the leap and apply now

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are

Location

Tallinn, Estonia

Coolbet is an award-winning gaming company offering sportsbook, casino, and poker experiences in 10 countries across 3 continents. Owned by Sega Sammy Creation, we combine innovative technology with a passion for excellence to deliver top-quality entertainment directly to players, while also providing advanced B2B solutions to operators in the US. With a diverse team of 1100+, including around 300 based at our Tallinn HQ, representing more than 50 nationalities, we're shaping the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play.
Find out more about Coolbet