Employer Branding and Culture Lead

Join our team as Employer Branding and Culture Lead

Yes, you can That's our attitude towards our work, ambitions, ideas, and relationships. We at Luminor believe that anyone has the potential to achieve big things and encourage everyone to achieve them, professionally and personally.

Whoever you are and whatever your role is, with Luminor, you will get a once-in-a-lifetime opportunity to build a local banking champion.

As an Employer Branding and Culture Lead, your mission is to lead and evolve Luminor's employer branding and internal culture strategy, ensuring alignment with business goals, talent acquisition needs, and employee engagement priorities. This role will shape how Luminor is perceived both internally and externally, making it the employer of choice across the Baltics.

You will make an impact through:

• Employer Branding Strategy & Execution
  • Develop and execute a compelling employer branding strategy aligned with Luminor's values, EVP, and business priorities
    
  • Lead external EB campaigns (e.g., social media, career fairs, job boards) and internal initiatives (e.g., onboarding, referral programmes, etc.)
    
  • Collaborate with Talent Acquisition, People Partners, Marketing, and Communications to ensure consistent messaging across all candidate and employee touchpoints
    
  • Plan and execute internal and external communication related to EB initiatives
    
  Culture Development & Engagement
  • Drive cultural transformation programs, including feedback culture, values, and desired behavior activation, through change
    
  • Contribute towards employee engagement surveys and translate insights into actionable culture initiatives
    
  • Organize engaging internal events that foster employee connection, boost morale, and strengthen the sense of belonging within the company culture
    
  Stakeholder Collaboration
  • Act as the go-to person for EB queries for managers, employees, and HR colleagues
    
  • Lead cross-functional projects with HR, Communications, and Business Units to enhance employee attraction, experience, and retention
    
  • Represent Luminor in external forums and partnerships related to employer branding and workplace culture
    
  • Ensure smooth collaboration with external partners and organizations
    
  Measurement & Optimization
  • Monitor and analyze the effectiveness of branding and culture initiatives using KPIs such as engagement scores, retention rates, and campaign ROI
    
  • Continuously improve strategies based on data, feedback, and market trends

Expected expertise:

• Proven experience in employer branding (at least 2 years)
  
• Preferred experience in internal communications, or culture transformation (ideally in a multi-country setting)
  
• Strong understanding of HR processes, talent acquisition, and employee lifecycle
  
• Excellent storytelling, project management, and stakeholder engagement skills
  
• Events management skills
• Fluent English is required in spoken and written communication due to working on the Pan-Baltic level

Reasons to love working here:

• Flexibility. Flexible working hours, Hybrid work, and the possibility to work from anywhere in the EU, Iceland, Switzerland, and the UK (in total 90 days per year)
• International teams. Teams that go outside Pan-Baltic borders, where people value challenging work together with good humor, and having fun
• Culture. You'll be joining a team where things move fast, ideas flow freely, and change is part of everyday. It's a dynamic environment that keeps you learning, growing, and never bored
• More vacation. Additional weeks of vacation are available to all employees who have been in the company for 1 year or more
• Volunteer time off. We care about giving back to society; therefore, you will get additional days off for volunteering purposes
• Paid leave. We are proud of our employees who are participating in military training. Therefore, Luminor offers 30 fully paid calendar days for military training every year
• Health benefits. A competitive benefits package in addition to your salary that includes health insurance after the first 3 months pass in all three Baltic states, as well as Health days in case of your absence due to sickness, without a doctor's note needed
• Wellbeing. Access to tools and resources that help you feel good and be productive at work and in life
• Professional growth. Internal and external training programs, LinkedIn learning, workshops, conferences, online training, etc
• Special Offer for Luminor products & services. Enjoy special offers & pricing for products and services provided by Luminor
• Gross salary: 2,980 - 4,460 EUR/month, which is to be determined depending on your level of experience and competencies

The application deadline is the 16th of November. We are looking for a candidate primarily already located within the Baltics. Please apply with your CV in English and PDF format

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