
Business Growth Strategist
3 days ago
We're seeking a skilled and experienced Growth Marketer to lead our growth engine, driving measurable success through strategic experimentation and tactical execution. This is a hands-on role for a multidimensional marketer who thrives on data, velocity, and outcomes.
The ideal candidate will own customer acquisition end-to-end, building and running growth programs that generate demand and qualified leads for our B2B pipeline. We're looking for someone who's both analytical and creative, comfortable operating independently, and excited to iterate fast with limited resources.
- Growth & Acquisition
- Plan and execute campaigns across paid (LinkedIn, Google), owned, and earned channels, leveraging data-driven insights to optimize performance.
- Build and optimize landing pages, lead magnets, and funnel assets to drive conversions and improve the customer journey.
- Own and optimize the full funnel from first click through hand-off to Sales, ensuring seamless communication and timely follow-up.
- Experimentation & Performance
- Design and run structured growth experiments (messaging, creative, targeting, channel) to test and refine marketing strategies, driving continuous improvement and innovation.
- Partner with Product to drive adoption campaigns and support new launches, aligning marketing efforts with business objectives.
- Track and optimize key metrics: CPC, CPL, conversion rates, pipeline quality, to inform data-driven decisions and maximize ROI.
- Propose and test new tools, channels, or formats to improve results, staying up-to-date with industry trends and best practices.
What You'll Need
- A minimum of 2–6 years of experience in growth, demand generation, or performance marketing, with a strong track record of building and optimizing B2B marketing campaigns.
- Proficiency with LinkedIn Ads, Google Ads, HubSpot, and basic analytics (e.g., GA, Looker Studio).
- An analytical mindset with ability to interpret data and drive action, coupled with creativity and resourcefulness in a fast-paced startup environment.
- Familiarity with growth frameworks, rapid testing, and outcome-driven marketing, with a passion for staying ahead of the curve.
Benefits
- This is a hybrid role, offering the flexibility of remote work combined with regular in-person collaboration in Tallinn, Estonia.
- The opportunity to work with a talented team, contributing to the growth and success of our organization.
- A dynamic and supportive work environment, with opportunities for professional development and growth.
Language
English is our working language, and EU work authorization is required.
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