Content Specialist

1 week ago

Tallinn, Harjumaa, Estonia Wise Full time €40,000 - €60,000 per year
Company DescriptionJob DescriptionAbout our teamYour Mission:
  • Produce SEO optimised content for our Spanish blog, to help fuel adoption of Wise
  • Revisit, optimise and improve older articles to boost their performance
  • Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
  • Understand the wants, needs and pain points of our potential new customers
  • Edit copy - you're not afraid to fix copy or make direct changes when necessary
  • Find, coordinate, and manage a bunch of talented freelance writers
  • Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
  • Follow frameworks - you will ensure our content follows legal, brand and PR guidelines
  • Have an impact - you will see directly how your actions influence our reader's decisions
  • Communicate key insights and obstacles to the team and broader company
  • You'll have the opportunity to collaborate with some of our fantastic and enthusiastic international teams, and even get to travel to some of our offices around the world
Qualifications
  • You speak and write English and Spanish on a native level (another language is a bonus).
  • You have 1-2 years of SEO experience (not a must), and have created a significant impact in terms of traffic, new customers, and revenue through your content.
  • You're interested in numbers and have an analytical approach to performance.
  • You can work with keyword data in Excel / Google sheets and can learn different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus))
  • You have a strategic mindset, are able to form a clear opinion on SEO opportunities backed by data, and can independently develop hypotheses explaining content performance.
  • You know your way around words. From small copy changes to fixing blog articles in bulk, you'll get it done.
  • You have a great eye for detail. From words to visuals, the final article or page will look its best. We believe that you have a good instinct for what makes content great. We trust your judgement to improve the quality of the content.
  • You thrive more on autonomy than structure. You're not afraid to take responsibility and ownership of your work.
Additional Information

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