CRM Executive

1 week ago

Tallinn, Harjumaa, Estonia NabuMinds Full time €40,000 - €60,000 per year

The CRM Executive executes the CRM strategy to increase customer lifetime value across all products. The role will be responsible for helping to grow the CRM programme across our markets and all stages of the customer lifecycle.

It will also involve collaborating cross functionally with the CRM Retention team, Acquisition, Product, Creative and Technology teams as part of an aligned Global CRM strategy.

If this sounds like something you would excel at, keep reading

In this position you will have an opportunity to:

  • Execute CRM activity across multiple markets and products
  • Assure that the planned activity goes out as intended, with a strong customer focus and maximum commercial impact
  • Implement and utilize technology, data and processes to improve the effectiveness of CRM campaign delivery
  • Troubleshoot issues and work closely with the customer support team
  • Collate player statistics in a presentable and meaningful manner
  • Utilize these stats to review current promotions and drive further profitability in the future
  • Establish a close working relationship with the CRM Retention team to ensure full support and execution of all campaigns via email, log-in messages, push notifications, website banners, website content & SMS
  • Work with the Casino and Sportsbook Product team and input to their roadmap

To be successful in this role you need to have:

  • Previous experience in iGaming - it's a must
  • A keen interest and/or knowledge in gaming products
  • Numerically strong mind with good reporting skills
  • Experience of working in CRM and/or Product
  • Strategic thinking and a customer-centric mindset
  • Good IT skills, including strong experience with Microsoft Office (Excel, Word, Outlook, etc.)
  • Experience with CRM and CMS tools like WordPress, Salesforce, Optimove, Solitics, or Emarsys - it's a must

We will show our gratitude by:

  • Creating an exciting and fun international English-speaking environment
  • Working in a brand-new office in Ülemiste City
  • Organizing different company and team events
  • Offering extra sports compensation via Stebby private health insurance
  • Creating an opportunity to learn and develop
  • Offering a competitive salary based on experience and an awesome benefits package.

If this seems like a challenge you are looking for, apply, and let's chat

What to expect after applying?
We like to keep things simple and transparent. Here's what our process looks like:

Logic & Personality Test - nothing scary, just a quick peek into how you think and work
Recruiter Chat - a friendly conversation to get to know you better and answer your questions
Meet the Team - your chance to connect with the people you'll be working with

And that's it


Sounds great, but what do we do?
We are a growing company focused on using data to benefit e-commerce operations. Our Data Scientists provide decision-making assistance and models to improve operational efficiency and customer experience. The Analytics team to provide insights on specific topics. Our Business Intelligence team makes information accessible. Together with the right technology, we deliver the foundation for highly automated and effective CRM solutions.

Learn more about NabuMinds:

As we strive to achieve our mission, we reaffirm our commitment to Diversity, Equity, and Inclusion (DEI). We are proud to employ people of all backgrounds with the talent, energy, and focus to accelerate our vision and tell our story. Each employee is encouraged to bring their whole self to work, knowing that NabuMinds values individuality as much as we value collaboration.

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