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Lifecycle Marketing Specialist

2 weeks ago

Tallinn, Harjumaa, Estonia Lightyear Full time €40,000 - €80,000 per year
About Lightyear

We're on a mission to make investing better for everyone in Europe. More specifically, we're making it light years better (sorry… we had to). We're combining multi-currency accounts with unlimited access to global markets so that everyone in Europe can invest without sneaky hidden fees or unnecessary barriers.

Over the last 4 years, we've grown from being just an idea to a regulated business in both the UK & the EU, launching in 25 countries and raising $58M along the way. And we've hired a team of 70+ people from some of the best fintechs and startups in Europe.

We've got a stellar group of investors behind us including Lightspeed Venture Partners, Sir Richard Branson, Mosaic Ventures, NordicNinja, Taavet Hinrikus, Jaan Tallinn, Sten Tamkivi, Markus Villig, and Lars Trunin as well as a host of angel investors. In 2025, we've also hit the milestone of $1bn in customer assets.

About the role

We're looking for a Lifecycle Marketing Specialist to take our customer communications to the next level. This role sits at the intersection of copywriting, product marketing, and lifecycle automation. You'll own the creation of engaging, insightful, and conversion-driven customer journeys that educate, retain, and upsell users.

If you're a strong communicator with a knack for turning complex product features into compelling stories — and you want to help shape the voice of a fast-growing fintech brand — we'd love to meet you.

What you will do
  • Own end-to-end lifecycle campaigns: from ideation and copywriting to execution and analysis.
  • Create clear, engaging, and persuasive copy across lifecycle journeys (welcome flows, educational content, upsell campaigns, reactivation programs).
  • Translate product features and investment concepts into accessible, user-friendly communications.
  • Support segmentation and personalization to ensure the right users get the right message at the right time.
  • Partner with product, design, and research teams to align lifecycle messaging with launches and improvements.
  • Use a test-and-learn approach: run A/B tests, monitor results, and continuously refine campaigns for better performance.
  • Report on lifecycle KPIs and share actionable insights with the wider marketing team.
Requirements
  • 2–4 years of experience in lifecycle marketing, CRM and product marketing.
  • Outstanding copywriting and storytelling skills — you can simplify complex financial or product topics into clear, engaging content (financial experience a plus)
  • Strong grasp of customer journeys and user psychology.
  • Analytical mindset: comfortable interpreting data and testing hypotheses.
  • Proactive, detail-oriented, and able to manage multiple projects at once.
  • Familiarity with lifecycle tools or email platforms (experience with platforms such as Braze, Clevertap, or Iterable is a bonus)
  • Experience with BI and data analytics platforms such as Looker, Metabase or Amplitude is welcome - SQL knowledge an added bonus.
  • Experience in fintech, investing, or SaaS is a bonus but not mandatory.
  • Fluent English required; other European languages are a plus.
Benefits

A competitive startup package with stock options that vest monthly after a one-year cliff

Brand new office in Tallinn (Kalamaja)

Flexible working hours

A flexible approach to working remotely

Private health insurance

All the usual office facilities, including free tea, coffee & snacks

Dog-friendly office (20% distracting, but 100% cute: see here)

Cycling or running to work? We've got bike parking and showers

Quarterly international team events