Performance Marketing Specialist

Imagine this:
you come across a vacancy that's a perfect fit for you. You're excited, you have the right skills, but… you don't get invited for an interview. Why?

Your CV only shows your work experience - it doesn't reflect that you're results-driven, have strong problem-solving skills, or the ability to quickly learn new things, all of which are crucial for the role.

Frustrating, right?

Welcome to Assessio
Assessio helps companies make objective hiring decisions based on data, not just a CV or gut feeling. This way, we ensure the right people end up in the right positions.

Organizations save time in the recruitment process, improve the quality of their hires, and increase long-term employee engagement.

We do this for more than 2,000 organizations, including Rabobank, G-Star, KLM, Maandag, and PostNL.

What You'll Do

As our Performance Marketing Specialist, you will drive Assessio's digital growth by developing and executing data-driven marketing strategies that generate leads, increase engagement, and maximize ROI. You'll be responsible for managing and optimizing our paid media campaigns, digital advertising channels, and conversion funnels to ensure continuous performance improvements.

This role requires a strategic mindset, a strong analytical capability, and a deep understanding of digital platforms and audience targeting. You'll work closely with content, sales, and product teams to turn business objectives into impactful digital campaigns that deliver measurable results and scalable growth.

Main responsibilities

• Develop and execute comprehensive performance marketing strategies leveraging Google Ads, LinkedIn Ads, and other digital channels to drive high-quality traffic, leads, and pipeline
• Manage and optimize paid campaigns across channels, continuously monitoring performance metrics, adjusting bids, targeting, and budgets to maximize ROI
• Utilize HubSpot's marketing automation and tracking features
• Implement precise audience segmentation and targeting strategies to ensure relevant message delivery
• Create compelling ad copy, visuals, and landing pages in collaboration with creative teams to increase engagement and drive conversions
• Coordinate campaigns with sales and product teams to align messaging and marketing efforts with business objectives
• Conduct A/B testing on ads, landing pages, and email flows to improve performance and identify best practices
• Monitor industry trends and platform updates to stay ahead of digital advertising best practices and leverage new features
• Manage advertising budgets efficiently, ensuring spend aligns with performance goals and ROI expectations
• Generate detailed performance reports, presenting findings to stakeholders with actionable recommendations

Who You Are

Assessio puts a lot of emphasis on who you are as a person and less emphasis on what you've done in the past. If you have the right attitude, are quick to learn new things, take your initiative and work hard to reach your goals, you will get support with the rest To get the right conditions to succeed in the role, we believe you have:

• 3+ years in performance marketing or related field, ideally in SaaS or B2B environments
• Expert-level proficiency across campaign management tools like Google Ads and LinkedIn Campaign Manager
• Experience with analytics platforms like Google Analytics 4
• Strong proficiency with HubSpot
• Experience leading cross-functional initiatives and influencing senior stakeholders
• Strong analytical skills and understanding of digital marketing and lead funnel metrics
• Solid understanding of performance optimization techniques
• Creative flair for ad copy and landing pages

We offer you

A competitive salary

Investment in your personal development and growth

Flexibility to work from home, with a remote work allowance

Regular team events—think padel, bowling, BBQs, and more

We're an international company and value staying connected. That means a yearly company trip to Stockholm, Oslo, Copenhagen, Berlin, Paris or Amsterdam Expect dinners, catching up with your international colleagues, inspiring sessions, and great parties.

A clear and inspiring mission: Zero Talent Waste. Join us in creating a fairer job market where every talent is seen and valued

Our hiring process

To ensure a fair and objective selection process, we ask every candidate to complete three assessments: a personality test and a problem-solving ability test. Everyone takes them—why? Because we believe in making decisions based on data, not intuition. It takes about 50 minutes and you'll receive a quick response from us once completed.

Want to learn more about the process?
Visit our career page
Curious about the assessments? More information is available on our website -
Aptitude
and
Personality
We look forward to meeting you

Apply now and help us shape the future of talent

About Assessio

Assessio is a fast-growing company with a strong presence across Europe. We offer a comprehensive suite of solutions that span both recruitment and post-hire development, helping organizations build high-performing, future-ready teams. From scientifically validated assessments to scalable development tools, our platform empowers HR leaders to make smarter talent decisions

We currently have offices in Sweden, Denmark, Norway, Germany, Estonia, the Netherlands, France.