Marketing Automation Specialist

Imagine this:
you come across a vacancy that's a perfect fit for you. You're excited, you have the right skills, but… you don't get invited for an interview. Why?

Your CV only shows your work experience - it doesn't reflect that you're results-driven, have strong problem-solving skills, or the ability to quickly learn new things, all of which are crucial for the role.

Frustrating, right?

Welcome to Assessio
Assessio helps companies make objective hiring decisions based on data, not just a CV or gut feeling. This way, we ensure the right people end up in the right positions.

Organizations save time in the recruitment process, improve the quality of their hires, and increase long-term employee engagement.

We do this for more than 2,000 organizations, including Rabobank, G-Star, KLM, Maandag, and PostNL.

What You'll Do

As our Marketing Automation Specialist, you will lead the strategic development and execution of Assessio's marketing automation ecosystem, transforming how we nurture prospects, engage customers, and drive revenue growth. You'll own the end-to-end automation framework — from platform management and campaign workflows to personalization and analytics — ensuring our marketing efforts are seamless, targeted, and highly effective.

This role requires a blend of technical expertise, creative thinking, and business insight. You'll collaborate across marketing, sales, and product teams to turn business objectives into sophisticated automation experiences that deliver measurable results and accelerate our growth.

Main responsibilities

• Develop and implement end-to-end marketing automation strategies that nurture leads, increase engagement, and drive conversions
• Manage and optimize marketing automation platform (Hubspot), ensuring seamless integration with CRM and other systems
• Build and refine automated workflows, email sequences, and personalization campaigns aligned with business goals
• Analyze campaign performance and data to identify opportunities for optimization and increased ROI
• Collaborate with marketing, sales, and product teams to create targeted, personalized marketing experiences
• Maintain and update the automation infrastructure to improve efficiency and scalability
• Conduct A/B testing and experimentation to enhance campaign effectiveness
• Monitor industry trends and platform updates to leverage best practices and innovative features
• Report on automation performance metrics and provide insights to stakeholders
• Ensure all automation activities comply with data privacy regulations and best practices.

Who You Are

• 3+ years in marketing automation or related field, ideally in SaaS or B2B environments
• Proven experience with Hubspot as a marketing automation platform
• Data-driven with a strong ability to analyze performance and optimize campaigns for better results
• Tech-savvy with a solid understanding of marketing and sales alignment, CRM integration, and personalization
• Creative thinker capable of designing engaging and targeted automated campaigns
• Excellent at collaborating across teams to translate business goals into effective automation strategies
• Detail-oriented with strong organizational and project management skills
• Knowledgeable about data privacy regulations and best practices in digital marketing

We offer you

A competitive salary

Investment in your personal development and growth

Flexibility to work from home, with a remote work allowance

Regular team events—think padel, bowling, BBQs, and more

We're an international company and value staying connected. That means a yearly company trip to Stockholm, Oslo, Copenhagen, Berlin, Paris or Amsterdam Expect dinners, catching up with your international colleagues, inspiring sessions, and great parties.

A clear and inspiring mission: Zero Talent Waste. Join us in creating a fairer job market where every talent is seen and valued

Our hiring process

To ensure a fair and objective selection process, we ask every candidate to complete three assessments: a personality test and a problem-solving ability test. Everyone takes them—why? Because we believe in making decisions based on data, not intuition. It takes about 50 minutes and you'll receive a quick response from us once completed.

Want to learn more about the process?
Visit our career page
Curious about the assessments? More information is available on our website -
Aptitude
and
Personality
We look forward to meeting you

Apply now and help us shape the future of talent

About Assessio

Assessio is a fast-growing company with a strong presence across Europe. We offer a comprehensive suite of solutions that span both recruitment and post-hire development, helping organizations build high-performing, future-ready teams. From scientifically validated assessments to scalable development tools, our platform empowers HR leaders to make smarter talent decisions

We currently have offices in Sweden, Denmark, Norway, Germany, Estonia, the Netherlands, France.