Business Marketing Manager

1 week ago

Tallinn, Harjumaa, Estonia Bolt Full time €80,000 - €120,000 per year

We are looking for a
Marketing Manager
to join our team in Tallinn. You will be responsible for ideating and executing B2B marketing campaigns like online and offline acquisition, as well as long-term strategic marketing plans and pilots.

About Us
With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.

We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.

Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission

About The Role
As a
Marketing Manager
, you will be working closely with our Marketing, Product, and Operations teams to plan and implement marketing campaigns to acquire, engage, and retain new Bolt Business customers. We're looking for someone with a strong ambition to move things forward while being curious to uncover new high-ROI channels and drive B2B initiatives to engage thousands of people.

It's an exciting once-in-a-lifetime opportunity to be directly impacting our business growth by creating new global processes and launching new marketing campaigns.

Main tasks and responsibilities:

  • Increase Bolt's brand visibility and affinity among Bolt Business customers
  • Coordinate go to market initiatives with multiple functions, including Account-Based Marketing (ABM)
  • Providing market research, business cases and marketing strategies for B2B lead acquisition, onboarding, and retention
  • Work with the online ads, lifecycle marketing and web presence teams to optimize and scale acquisition
  • Analyzing the efficiency of campaigns and making sure our campaigns have positive ROIs
  • Review and analyze the performance of all Bolt Business marketing activities

What we are looking for:

  • You will have 4+ years experience in digital marketing and experience with B2B online user acquisition and ABM (Account-Based Marketing)
  • Experience with various marketing activities, including performance marketing, social media, copywriting, email communications
  • Solid knowledge of Excel/ Google Sheets or similar tools
  • Marketing KPIs proficiency (e.g. CPM, CPC, CPI, cLTV, ROI)
  • Data-driven and customer-centric approach to tracking and analyzing campaign results
  • Excellent communication and copywriting skills in English

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don't tick every box, please consider applying

You will get extra credit for:

  • Prior experience in the mobility sector
  • Prior B2B app marketing experience

Why you'll love it here:

  • Accelerate your professional growth with unique career opportunities.
  • Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.
  • Take care of your physical and mental health with our wellness perks.
  • Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
  • Connect with colleagues at annual company events and smaller team gatherings.
  • Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.
  • Some perks may differ depending on your location and role.

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