Lifecycle Marketing Manager

1 week ago

Tallinn, Harjumaa, Estonia FleetFox Full time €2,500 - €3,000 per year

FleetFox is the leading tech-driven 3PL marketplace for fleet services, helping B2B fleets cut operational costs by 35-60% while providing seamless, high-quality end-to-end fleet services like washing, fueling, relocation, damage inspections, and more. FleetFox operates in 11 cities across 6 EU countries, having completed over 500,000 fleet service tasks. Our tech-driven operations ensure efficiency without quality loss.

Join our team as a Lifecycle Marketing Manager (Workforce). Your mission? Own the growth of our Fox workers network globally. You'll manage the full digital supply funnel – from generating leads to converting them into trained, active Foxes – across all FleetFox markets. This role drives channel performance, improves cost per acquisition, manages recruit lifecycle marketing, and boosts Fox retention through targeted communication and branding.

What you'll do:

  • Plan, execute, and optimize multi-channel lead gen campaigns (FB/IG ads, gig work portals, job boards, referrals).
  • Own the supply pipeline - generate qualified Fox leads and convert them into training participants.
  • Track and improve CPA, lead quality, conversion, and retention metrics.
  • Create automated lifecycle marketing flows (ActiveCampaign, N8n, etc.).
  • Support retention with newsletters, updates, and targeted comms.
  • Build FleetFox brand presence in the gig economy.

KPIs you'll own:

  • Qualified Fox leads/month.
  • Training sign-ups & lead-to-active conversion rate.
  • CPA per active Fox.
  • 30/60/90-day Fox retention.

Location: Tallinn HQ, or Remote in the Baltics.

This role requires you to be based in and legally authorized to work in Estonia, Lithuania, or Latvia. We are unable to provide relocation packages or visa sponsorship.

Requirements

What we're looking for:

  • 3+ years of hands-on digital marketing experience, preferably within the gig economy or marketplace recruitment.
  • Strong skills in paid ads (FB Ads, Google Ads, job boards (Indeed) , etc).
  • Proven track record of ROI from multi-channel campaigns.
  • Experience in lifecycle marketing setup and automation.
  • Analytical mindset and comfortable with campaign optimization.
  • Light design capability (e.g Canva, Figma).

Nice-to-have:

  • SQL knowledge for querying database and extracting insights or creating segments
  • SEO & landing page optimization skills.
  • Experience in mobility / fleet recruitment.
  • Basic video content creation.

Benefits

  • Competitive Pay + Equity: 2,500 - 3,000 EUR gross salary (based on experience level and location) plus stock options for a meaningful stake in FleetFox's success.
  • Be Part of a Winning Team: Work alongside a driven, AI-powered, and super-motivated crew that moves fast and gets things done.
  • Massive Growth Opportunity: We've just closed our investment round - now's the time to join while we're in early growth mode and help shape the future.
  • Cutting-Edge Environment: We embrace AI, automation, and data-driven decision-making in everything we do.
  • Impact from Day One: You'll have full ownership in your area, real influence over the product and strategy, and the ability to see your work scale across multiple markets.
  • Startup Energy, Global Ambition: Fast pace, zero bureaucracy, and huge ambitions to transform fleet management in Europe and beyond.

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