Growth Marketing Manager

About us

Wallester is a cutting-edge financial technology company that specializes in providing innovative solutions for businesses seeking to modernize their payment systems. By offering white-label card issuance platforms, seamless integration with existing infrastructure, and comprehensive support for both digital and physical cards, Wallester empowers companies to enhance their financial services and customer experience. Recognized as a leader in the FinTech space, Wallester has earned a reputation for its state-of-the-art technology, security, and scalability. Whether you are a startup or an established enterprise, Wallester delivers flexible, reliable solutions tailored to meet the evolving needs of the digital economy.

Responsibilities:

• Handle, review, and verify client onboarding applications to ensure compliance with both internal policies and external regulations.
• Review constitutional documents for corporate clients and associated parties.
• Conduct open-source research on regulatory matters, public listings, and licensing statuses.
• Identify suspicious or falsified documentation.
• Ensure accurate manual data entry and record-keeping.
• Maintain regular communication with client relationship managers to gather essential information for customer profiles and account activities, facilitating thorough risk assessments.
• Manage personal workload, escalating key risks or issues to management promptly.
• Collaborate with various departments, including Compliance and AML teams, to mitigate identified risks effectively.
• Contribute to team and company success through proactive collaboration, bringing energy, enthusiasm, and dedication to the role.
• Participate in ongoing training and support the continuous improvement of KYC processes and methodologies.
• Demonstrate strong proficiency in conducting risk assessments, periodic reviews, and ongoing due diligence.

Requirements:

Email Marketing (Strategic Priority)

• Set up, manage, and optimise internal and external email marketing campaigns, including retention flows, newsletters, lifecycle sequences, and one-off promotions.
• Create targeted and segmented campaigns to improve engagement, retention, and conversion.
• Define and launch automated flows (onboarding, upsell, win-back, churn prevention).
• Work with design, content, and analytics teams to A/B test subject lines, layouts, and CTA performance.
• Ensure technical setup (ESP tools, integrations) and GDPR compliance.
• Track performance and continuously improve campaign KPIs (open rate, CTR, CVR).

Promotional Campaign Management

• Plan, execute, and coordinate seasonal and product-based promo campaigns.
• Align all promotional messaging across email, website, social, and paid media.
• Maintain the promo calendar, manage approvals, and ensure timely asset delivery.
  

Website Collaboration

• Oversee website updates related to promotions, including banners, landing pages, and popups.
• Collaborate with dev, design, and content teams to ensure web content is accurate and conversion-driven.

What you'll be doing:

• Collect, investigate, and review customer activities to ensure compliance.
• Update customer profiles in line with KYC requirements.
• Analyze risk factors and assess potential threats.
• Provide high-quality solutions and thorough analysis.
• Contribute to enhancing the quality and efficiency of KYC processes.

Company offers:

• Competitive salary and annual compensation review
• The chance to work as part of a highly motivated and talented team
• Development and career opportunities
• Supportive and caring Leadership
• A modern office in the center of Tallinn
• Fresh fruit, sweets, drinks and treats
• Sports compensation
• Great Team events
• Free parking