Lifecycle Marketing Specialist

2 weeks ago

Tallinn, Harjumaa, Estonia Lightyear Full time €30,000 - €60,000 per year

About Lightyear
We're on a mission to make investing better for everyone in Europe. More specifically, we're making it light years better (sorry… we had to). We're combining multi-currency accounts with unlimited access to global markets so that everyone in Europe can invest without sneaky hidden fees or unnecessary barriers.

Over the last 4 years, we've grown from being just an idea to a regulated business in both the UK & the EU, launching in 25 countries and raising $58M along the way. And we've hired a team of 70+ people from some of the best fintechs and startups in Europe.

We've got a stellar group of investors behind us including Lightspeed Venture Partners, Sir Richard Branson, Mosaic Ventures, NordicNinja, Taavet Hinrikus, Jaan Tallinn, Sten Tamkivi, Markus Villig, and Lars Trunin as well as a host of angel investors. In 2025, we've also hit the milestone of
$1bn
in customer assets.

About The Role
We're looking for a
Lifecycle Marketing Specialist
to take our customer communications to the next level. This role sits at the intersection of
copywriting, product marketing, and lifecycle automation
. You'll own the creation of engaging, insightful, and conversion-driven customer journeys that educate, retain, and upsell users.

If you're a strong communicator with a knack for turning complex product features into compelling stories — and you want to help shape the voice of a fast-growing fintech brand — we'd love to meet you.

What You Will Do

  • Own end-to-end lifecycle campaigns: from ideation and copywriting to execution and analysis.
  • Create clear, engaging, and persuasive copy across lifecycle journeys (welcome flows, educational content, upsell campaigns, reactivation programs).
  • Translate product features and investment concepts into accessible, user-friendly communications.
  • Support segmentation and personalization to ensure the right users get the right message at the right time.
  • Partner with product, design, and research teams to align lifecycle messaging with launches and improvements.
  • Use a test-and-learn approach: run A/B tests, monitor results, and continuously refine campaigns for better performance.
  • Report on lifecycle KPIs and share actionable insights with the wider marketing team.

Requirements

  • 2–4 years of experience in lifecycle marketing, CRM and product marketing.
  • Outstanding copywriting and storytelling skills — you can simplify complex financial or product topics into clear, engaging content (financial experience a plus)
  • Strong grasp of customer journeys and user psychology.
  • Analytical mindset: comfortable interpreting data and testing hypotheses.
  • Proactive, detail-oriented, and able to manage multiple projects at once.
  • Familiarity with lifecycle tools or email platforms (experience with platforms such as Braze, Clevertap, or Iterable is a bonus)
  • Experience with BI and data analytics platforms such as Looker, Metabase or Amplitude is welcome - SQL knowledge an added bonus.
  • Experience in fintech, investing, or SaaS is a bonus but not mandatory.
  • Fluent English required; other European languages are a plus.

Benefits
A competitive startup package with stock options that vest monthly after a one-year cliff

Brand new office in Tallinn (Kalamaja)

Flexible working hours

A flexible approach to working remotely

Private health insurance

All the usual office facilities, including free tea, coffee & snacks

Dog-friendly office (20% distracting, but 100% cute: see here)

Cycling or running to work? We've got bike parking and showers

Quarterly international team events

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