Paid Social Specialist

1 week ago

Estonia Remote Wrike Full time
About the Role:

We are looking for a proactive and self-driven Paid Social Specialist to join Wrike's in-house Paid Digital team. You'll independently plan, launch, and optimize campaigns across LinkedIn (key focus), Meta, Reddit, and YouTube. This role requires strong ownership, analytical thinking, and a proactive mindset. This is an exciting opportunity to work on full-funnel paid social initiatives, including high-visibility brand and bottom-of-funnel campaigns.

Your Impact:
  • Own paid social campaigns from ideation to execution - audience building, briefs for content and design teams, setup, optimization, and reporting.
  • Manage LinkedIn campaigns end-to-end; support Meta, Reddit, and YouTube campaigns where relevant.
  • Translate strategy into execution: take direction from your Team Lead and Director and drive day-to-day delivery.
  • Develop new creative ideas and propose angles, hooks, formats, and briefs that inspire design and content teams.
  • Analyze performance trends and provide clear recommendations for improvements.
  • Stay informed about B2B social trends, benchmarks, creative patterns, and platform changes and actively bring this knowledge into your work.
  • Drive experimentation through A/B tests, new formats, and platform innovations to continuously improve results.
  • Explore and implement new AI tools, automation, and best practices to streamline workflows and enhance campaign efficiency.
Your Qualifications:
  • 2 years of hands-on Paid Social experience, especially with LinkedIn Ads. Experience with Meta, Reddit, or YouTube is a plus. Experience in a B2B company is a plus.
  • Strong execution skills and the ability to take direction and independently build, launch, and manage campaigns.
  • Curiosity and a genuine interest in creative testing, storytelling, and improving ad quality.
  • Strong communication skills and comfort working cross-functionally with design and content teams.
Standout Qualities:
  • Familiarity with Excel and BI analytics tools, or a willingness to learn them during onboarding, since these are used to track performance.
  • Experience using or eagerness to use AI for creative brainstorming, audience insights, or workflow automation.
  • A self-driven learning mindset - staying up to date with B2B social trends, benchmarks, platform updates, and best practices is essential for success in this role.
What's Next?
  • Interview with the Recruiter
  • Home test
  • Technical Interview
  • Final Interview
Perks of working at Wrike:
  • 28 calendar days of paid vacation
  • Sick leave compensation
  • Life insurance plan
  • Health insurance plan
  • Fitness plan (800 EUR/year)
  • Parental leave
  • 2 volunteer days
  • Full-remote & On-demand access to Co-working space
  • Utility allowance (30 EUR/month, subject to taxation)

Your recruitment buddy will be Arjola Stejskal, Talent Acquisition Specialist

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