CRM Coordinator

In this role you will manage and develop CRM activities and tools across all our markets. You'll collaborate with the Marketing and Product teams to deliver impactful CRM campaigns aligned with our annual Marketing Communication plan and overall strategy. Our team handles all interactions with existing and potential customers, preparing and executing communications across various channels. From segmenting audiences and crafting messages to analyzing the success of our offers, you'll be at the heart of our customer engagement efforts. If you are someone who enjoys turning data into creative communication, thrives in a fast-paced environment, and loves connecting with players through personalized experiences then you'll feel right at home at Coolbet

• Work closely with the Product and Marketing departments to coordinate CRM marketing campaigns and activities.
• Ensure targeted segmentation for all weekly send-outs and ad-hoc campaigns, tailored to the chosen communication channel.
• Continuously improve the CRM proposition by providing suggestions and feedback on current processes.
• Analyze and maximize customer lifetime value strategies to ensure maximum profitability.
• Effectively segment the database for targeted marketing activities.
• Prepare and execute communications promptly, from collecting translations to setting up the CRM system for send-outs.
• Coordinate and execute testing strategies, including A/B testing, for all aspects of CRM to ensure the most effective approach for the company and its products.
• Report and analyze key figures on a weekly, monthly, quarterly, and annual basis.
• Research and report on new opportunities for internal communication with existing customers.

• 1 year of CRM-related experience with a proven track record of increasing customer retention and successful reactivation. Previous experience in the iGaming industry is a plus.
• Advanced proficiency in MS Excel, with the ability to process large amounts of data.
• Capable of analyzing company performance and making strategic suggestions.
• Strong time-management and project-management skills with the ability to set priorities. Able to handle stress and take quick action in stressful situations.
• Fluency in verbal and written English is a must, as it's our primary means of communication. Proficiency in Spanish is considered a strong advantage.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too

• Enjoy generous vacation time totaling 38 days (28 working days) to maximize your well-deserved time off, along with flexible work hours tailored to your lifestyle.
• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.
• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.
• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.
• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.
• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.
• ..plus, if you're not already a pro, we'll teach you how to play poker

• Home assignment - Interview - Meeting the team - Background check - Offer
• Start date: January 3rd, 2026
• Recruiting from Estonia
• Applications are open until we find the one - take the leap and apply now

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are

Tallinn, Estonia

Coolbet is an award-winning gaming company offering sportsbook, casino, and poker experiences in 10 countries across 3 continents. Owned by Sega Sammy Creation, we combine innovative technology with a passion for excellence to deliver top-quality entertainment directly to players, while also providing advanced B2B solutions to operators in the US. With a diverse team of 1100 , including around 300 based at our Tallinn HQ, representing more than 50 nationalities, we're shaping the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. Find out more about Coolbet