CRM Manager

As a key member of our Marketing team, you'll take the lead in shaping and executing the CRM strategy for our Real Money Casino and Sportsbook brands. You'll manage a global CRM team, ensuring flawless campaigns and consistent communication across markets. By analyzing player behavior and refining customer journeys, you'll craft experiences that both engage players and drive strong ROI. Working closely with internal and external partners, you'll keep engagement high with fresh, well-executed campaigns and identify new opportunities for growth.

• Managing the global Real Money CRM team.
• Planning and executing the CRM strategy for several Real Money Casino and Sportsbook brands. Ensuring the CRM strategy is staying consistent and flawless.
• Constantly analyzing and optimizing CRM journeys, ensuring continuous improvement and identifying future opportunities for growth.
• Understanding player behavior and creating journeys that provide both excellent customer experience and positive ROI.
• Working closely with internal and external stakeholders to ensure customers are engaging with refreshing, perfectly executed campaigns and relevant communication cycles.

• You have 5+ years of CRM experience within the iGaming industry, focused on player and customer retention.
• A degree in Marketing or a related field with a strong background in creating and executing campaign strategies tailored to customer needs, habits, and profiles.
• Hands-on experience with CRM tools (essential).
• Prior supervisory or management experience is an advantage.
• You are a confident, strategic thinker with the ability to balance long-term planning and tactical execution.
• You are highly organized and detail-oriented, with strong prioritization, communication, and presentation skills, while being proactive, self-motivated, and solution-oriented.
• You can adapt to different corporate cultures and thrive in a fast-paced, deadline-driven environment.
• Fluency in verbal and written communication in English is essential, as it's our primary means of interaction.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too

• Enjoy generous vacation time totaling 38 days (28 working days) to maximize your well-deserved time off, along with flexible work hours tailored to your lifestyle.
• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.
• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.
• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.
• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.
• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.
• ..plus, if you're not already a pro, we'll teach you how to play poker

• Interview - Home assignment - Second Interview - Background check - Offer
• Start date: ASAP
• Recruiting from Estonia
• Applications are open until we find the one - take the leap and apply now

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are

Tallinn, Estonia

Coolbet is an award-winning gaming company offering sportsbook, casino, and poker experiences in 10 countries across 3 continents. Owned by Sega Sammy Creation, we combine innovative technology with a passion for excellence to deliver top-quality entertainment directly to players, while also providing advanced B2B solutions to operators in the US. With a diverse team of 1100+, including around 300 based at our Tallinn HQ, representing more than 50 nationalities, we're shaping the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. Find out more about Coolbet