CRM Manager

3 days ago

Tallinn, Harjumaa, Estonia Bondora Full time €5,400 - €42,000 per year

At Bondora, our mission is clear: to empower people to enjoy life more, all while alleviating
the stress of managing finances. With a foundation laid in 2008, proudly serving a diverse
community of over 1 million customers for an impressive 16 years.

As a rapidly growing financial technology company, we're reaching new heights with a bold
vision. We're set to acquire a banking licence, unlocking a world of possibilities for our
customers. Our sights are set on achieving a valuation target of 1 billion by 2026, and we're
expanding our footprint to 11 new countries.

Join us on this journey and let's build the future of finance together

What is this role about?

The CRM Manager in Bondora's Engagement & Retention team is responsible for managing
our marketing automation tools and executing multi-channel customer outreach campaigns.
This role focuses on driving customer engagement, retention, and reactivation through
personalized communications across email, SMS, push notifications, WhatsApp, and other
channels. Reporting to the Head of Engagement & Retention, you will play a key role in
shaping customer journeys, optimizing campaign performance, and ensuring that the planned
campaigns are smoothly executed.

Your main responsibilities will be:

  • Manage and execute customer communication campaigns across all channels (email,
    SMS, push, WhatsApp, etc.).
  • Segment audiences to deliver personalized and relevant messages.
  • Operate and maintain Bondora's marketing automation tools, ensuring campaigns are
    deployed accurately and efficiently.
  • Build and optimize automated customer journeys to improve engagement and
    conversion rates.
  • Monitor campaign performance metrics (e.g., open rates, click-through rates, and
    conversion rates) and provide actionable insights for improvement.
  • Conduct A/B testing on subject lines, content, and formats to refine messaging
    strategies.

What you'll bring:

  • Minimum 3 years in CRM, lifecycle marketing, or marketing automation roles.
  • Proven experience managing and executing multi-channel communication campaigns.
  • Proficiency in marketing automation tools (e.g., Braze, Bird, Hubspot, Marketo,
  • Salesforce Marketing Cloud, Clevertap or similar).
  • Familiarity with customer segmentation, data handling, and A/B testing.
  • Strong ability to analyze campaign data, generate insights, and recommend optimizations.
  • Excellent communication skills to work effectively with cross-functional teams,
    including content, design, and analytics.

What can you expect at Bondora?

  • Contribute to Bondora's ambitious goal of reaching €1B in revenue by the end of
    Your skills and efforts will directly impact our growth trajectory and shape the
    future of our company: as a CRM Specialist, you'll play a pivotal role in connecting with
    customers through meaningful and effective communication.
  • Our employees deserve the best. We recognize our people with a competitive salary
    and a generous benefits package (daily lunches in the office, monthly massage, five
    weeks of vacation, private healthcare compensation, €1,200 hobby grant, mental
    healthcare support, share options, and more)
  • We provide an environment that encourages your personal and professional growth.
    As we constantly evolve and innovate, you'll have endle

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